Michael Chandler Bernard
732 East 5th St.
St. Paul, MN 55106
Mobile: 651.210.7782
Web: www.mcbernard.com
Email: mike@mcbernard.com
PROFESSIONAL SUMMARY
- Dynamic, forward thinking visionary with the ability to understand what is next, and how to get there
- Multi-tasking organizer, manager, project leader and communicator
- Creative, lifelong learner, continually striving to tackle new challenges
- Proficient in marketing, e-business, and budgeting
- Excellent written, verbal and public speaking skills
EXPERIENCE
Marketing Manager HousingLink, Minneapolis, MN 2009-Present
HousingLink is an industry leading e-business organization that helps people find, obtain and keep quality affordable housing through the use of online housing search tools and information dissemination.
- Led a complete overhaul of the organizations website. Designed visual elements, developed all the content and built the back-end infrastructure and navigation paths using HTML and a CMS. The site was rolled out on schedule, under budget, with minimal downtime and no functional difficulties.
- Implemented Search Engine Optimization (SEO) processes that led to a 45% increase in web ranking, 20% increase in visitors to the site and 1st page position in search results.
- Oversee $10K per month in Google AdWords campaigns.
- Identify and implement best practices and processes for data management.
- Conduct competitive analysis and research SEO, e-business, and housing industry trends.
- Analyze web statistics to improve landing page success by maximizing ROI and decreasing page bounce rate.
- Produce the organizations marketing and communications plan and establish benchmarks for necessary deliverables.
- Developed and manage a social media marketing campaign designed to inform and connect constituents with our resources using: Facebook, LinkedIn, Twitter, Blog, e-newsletters, YouTube, and Flickr.
- Create all written marketing pieces including brochures, information sheets, the annual report, newsletters and housing industry convention pieces.
Program Manager Youthworks, Minneapolis, MN 2007-2009
Youthworks is an $8 million per year organization that facilitates youth service trips for 40,000 participants in 79 diverse communities throughout North America.
- Developed all marketing and promotional campaigns including web, print and phone in order to strengthen our brand and increase customer demand.
- Created and managed department website and database.
- Implemented an online ordering system allowing customers to register, purchase and confirm orders rather than using the mail, fax or telephone.
- Generated assessment tools to measure programming, marketing and website effectiveness.
- Managed an ongoing experiential learning event for students to learn about urban issues, poverty and justice – Increased participant numbers by 30% in one year.
- Built an annual leadership training event that grew by 300% in three years.
- Hired, trained and supervised staff and interns.
- Oversaw departmental budget of $200K.
- Designed all event curricula including themes, objectives and outcomes, experiential learning elements, speaker outlines, poverty simulations and small group processing.
- Booked all artists, speakers, bands, facilities and A/V production for multiple events throughout the year.
- Communicated with customers through written and verbal correspondence.
Director of Constituent Services Youth Leadership, St. Paul, MN 2004-2007
Youth Leadership is an organization that provides graduate level and non-academic training to hundreds of students per year throughout the upper-Midwest.
- Managed $10K marketing budget.
- Designed all marketing and promotional materials including print, web, phone and social media.
- Created, wrote and published all website content, design and layout.
- Developed a comprehensive training program that served over 150 emerging leaders.
- Taught classes on culture, post-modernism, technology, new media and adolescent development.
- Conducted research on industry trends and developed competitive analysis reports.
- Recruited students and ensured successful completion of academic requirements.
- Facilitated customized training services for local churches and non-profit organizations.
- Lead mentoring program for 15 students.
Public Speaker/Trainer Independent Speaking Engagements, St. Paul, MN 2006-Present
- Speak to large groups of adults and students on a variety of topics including, but not limited to: technology, social media, culture, adolescent development, urban issues, and post-modernism.
- Groups include: Christ Presbyterian Church, Wooddale Church, Incarnation Lutheran Church, Bethel Theological Seminary, Holy Angels Catholic School, Grace Church of Eden Prairie, Cretin Durham Hall, St. Thomas University, Emerson Spanish Immersion School and The Twin Cities Catholic Youth Workers Gathering.
Legislative Coordinator Messerli & Kramer P.A., St. Paul, MN 2002-2003
Messerli & Kramer P.A. is the premier governmental lobbying agency in MN. With annual revenues exceeding $5 million, they represent clients throughout the business, non-profit and government sectors.
- Tracked over 150 pieces of legislation as they moved through the committee/floor process.
- Monitored and briefed staff on House and Senate hearings.
- Prepared legal contracts.
- Drafted and reviewed legislation.
- Prepared and administrated monthly billing of over $400K per year.
Research Analyst/Legislative Coordinator Minnesota Department of Revenue, St. Paul, MN 1999-2002
The MN Department of Revenue is the state agency that administers all aspects of state tax policy.
- Researched the ramifications of past and present legislative actions.
- Interpreted statutes on property taxes and property forfeiture.
- Prepared studies on tax policy on behalf of governmental officials.
- Lobbied for property tax reform measures.
- Regulated over 300 city, county and school districts property tax procedures.
- Administered over $3 Billion in local property tax levies.
EDUCATION
Master of Arts Bethel University, 2006
Concentration: Theology and Philosophy
Bachelor of Arts University of Minnesota-Morris, 1999
Majors: Economics and Political Science
Additional Education Metropolitan State University, 1999-2002
Coursework toward a Masters of Public and Nonprofit Administration